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Hairdresser from the UK, John Frieda, owes his phenomenal success to his own hair care line, which once created a furor. This happened despite the fact that he, at his own risk, stepped onto the cosmetic market, presenting funds under his own name at a rather high price, which could ruin his business in the bud. But that did not happen.
As the founder of the brand admitted John frieda: “If people know that the tool will help solve their problem, they will be ready to pay its price for it.” The fact that the products of the John Frieda Collection brand really work can be seen by both the stars and ordinary customers - visitors to its salons.
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